Social Media & Public Relations
Audience Building
The Facebook and LinkedIn pages did exist, however needed more relatable content to fill it. Twitter did not exist for the company and needed engaging tweets. By posting on all three social mediums website visits increased by 100%.
Posts & Tasks
The posts were inspirational, provided business information, and links to articles related to IT, Women Owned Businesses, and Technology.
Social Media Calendar structure
Content management
Google listing and social media follower ads
PUBLIC RELATIONS EVENT
Intentional Connections Business Network Events
The Intentional Connection Business Network (ICBN) Reach Events created a space for 8(A) certified and Women Owned Small Businesses to network and learn about upcoming government contracts. The event included a networking hour, passed small plates, a presentation, discussion about upcoming opportunities and partnering with ARMA for the opportunities.
Tasks
A Meet Up page
Logo creations
Collateral material
Information packet
Marketing video